Thirty shows and concerts from the best Italian summer festivals have reached over 100,000 spectators worldwide.
The slogan “An Italian summer, everywhere” accompanied the cultural events broadcast worldwide from some of the most spectacular locations in our country, to tell the story of Italy’s recovery that starts with culture, getting the country back on its feet in full compliance with safety regulations.
This choice of initiative was rewarded by the public, who connected from all over the planet to follow the “Estate all’italiana” Festival 2020 dedicated to Italian summer festivals and promoted abroad by the network of Embassies, Consular Offices, Permanent Representations and Italian Cultural Institutes.
From 21 June to 28 August, there were 11 prestigious festivals by the Italia Festival Association with 22 shows available for streaming and on demand through the italiafestival.tv platform.
Over 4,000 registered users enjoyed the shows free of charge and from anywhere in the world, for a total of more than 73,000 views from Italy and other countries, such as Japan, Chile, USA, Argentina, Great Britain, Australia and Russia.
There was also a hugely successful opening event on 21 June, with Maestro Riccardo Muti directing the Luigi Cherubini Youth Orchestra for the Ravenna Festival: a concert that totalled almost 14,000 views.
Great Italian jazz featured centre-stage in two events broadcast by Umbria Jazz: 19 July, an extraordinary event with Paolo Fresu and Daniele di Bonaventura playing in a tree – like Italo Calvino’s Baron in the Trees – accompanied by the Perugia Chamber Orchestra, and 10 August, with Gianluca Petrella, Danilo Rea, Fabrizio Bosso and Funk Off. The public responded enthusiastically with over 24,000 single views for the two evenings.
The Greek Theatre of Syracuse was the magical setting for the performances dedicated to ancient myths and modern music by the National Institute of Ancient Drama – INDA 2020 For Solo Voices. Isabella Ragonese and Teho Teardo on 22 August and a site specific performance by Mircea Cantor on 30 August were followed online by over 3,500 users connected from every continent.
In September, the journey continued with Place To Be, the Italian Music Festivals project that merges landscape narrative and new sounds.
The three events featuring the artists Kety Fusco and Clap! Clap! from the beautiful village of Civita di Bagnoregio (VT), Calibro 35 from the archaeological excavations of Egnazia in Puglia and the Nu Guinea duo from the Monferrato vineyards in Piedmont, were viewed over 10,000 times.