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Memphis in Belo Horizonte and a series dedicated to design
Portal of the Italian language

Memphis in Belo Horizonte and a series dedicated to design

Categories: Culture and creativity -Design and Architecture
The third episode of the 'Idee di design' (Design Ideas) series, for Italian Design Day 2021.
Tawaraya di Masanori Umeda - Photo by Studio Azzurro
Tawaraya di Masanori Umeda – Photo by Studio Azzurro

For Italian Design Day 2021, the Consulate of Italy in Belo Horizonte offers a detailed look at Memphis, the style followed by collective of designers and architects formed in Milan in the 1980s, with an interview with one of its founders, Marco Zanini.

Memphis, especially when it comes to decoration, is a style filled with irreverent choices in colour and shape, which go well beyond any conventional approach to design. This style exerted international influence, particularly in Brazil – think of the architecture by Minas Gerais, which was strongly influenced by this movement in the 1980s and 1990s.

The Memphis event is the third episode of Idee di Design, a project conceived and created by the Consulate of Belo Horizonte to illustrate the strong influence – past and present – of Italian design throughout the world  in a series of thematic videos released across the year.

The episodes, in Portuguese with Italian subtitles, are available on the Consulate’s YouTube and IGTV channels.

Video

Idee di design

1. Pensando la luce

Idee di design

2. Un espresso come al bar

Idee di design

3. Stile Memphis

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