The video game for mobile devices ‘ITALY. Land of Wonders’ (“ILOW”), produced by the Farnesina, is now enriched by a dedicated web page (https://ilow.esteri.it), where Internet users will be able to find all the contents of the eponymous puzzle game designed to introduce Italy, its cultural heritage and its wonders to the foreign public, and in particular to young people.
Just like the app, the webpage of ‘ITALY. Land of Wonders’ is realised on behalf of MAECI by the company Infinity Reply and narrates the beauty and tradition of our country in an interactive and entertaining way, in 11 languages (Italian, English, French, Spanish, German, Russian, Portuguese, Arabic, Chinese, Japanese and Korean).
ILOW’s webpage aims to amplify the promising results achieved by the video game one year after its release on iOS and Android stores.
Launched worldwide in July 2021 (with the exclusion of the Chinese market for which the necessary licensing procedure is still in progress) ILOW has in fact registered over 420,000 downloads worldwide and has been selected by Apple as one of the best video games currently in circulation with the assignment of a preferential visibility status in its App Store.
Like all of ‘Italiana’s cultural programming, ‘ITALY. Land of Wonders’ is part of the Farnesina’s overall programming strategy to support the Italian cultural and creative industries.