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'Universo Olivetti' opens in Lisbon
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‘Universo Olivetti’ opens in Lisbon

Categories: Culture and creativity -Visual Arts
After the success in Matosinhos, a second Portuguese opening for the MAXXI exhibition dedicated to Adriano Olivetti.
Roberto Gabetti e Aimaro Isola, con Luciano Re, Unità Residenziale Ovest Olivetti (Talponia), Ivrea, 1968-1971, sezione e prospettiva aerea. China su carta da lucido. © Archivio Gabetti e Isola
14 Archivio Gabetti e Isola2

The world tour of the exhibition ‘Universo Olivetti. Community as concrete utopia‘, after Ekaterinburg, Berlino, Madrid and Matosinhos, arrives in Lisbon, where it will be exhibited from 7 Aprile to 30 May at the Museu de Arte, Arquitetura e Tecnologia  (Central Tejo).

Organized by the Italian Cultural Institute in Lisbon under the auspices of the Embassy of Italy, in collaboration with the MAAT, Museu de Arte, Arquitetura e Tecnologia, the exhibition aims to deepen the knowledge of one of the most multifaceted and extraordinary figures in the history of Italian and world industry in XX century: Adriano Olivetti.

Entrepreneur, industrialist, publisher, intellectual and politician, social innovator and forerunner of urban planning, Olivetti was able to combine the production process, social responsibility and attention to the urban space, creating, between 1930 and 1960,  unique, innovative and avant-garde model, which revolutionized the entrepreneurial culture of its time, still recognized as one of the most advanced examples of sustainability.

The inauguration of the exhibition, will take place on April the 7th, in the presence of the Ambassador of Italy in Portugal Carlo Formosa, the MAAT Director João Pinharanda and the Director of the Italian Cultural Institute Stefano Scaramuzzino, and will be followed by a conversation with Francesca Limana, curator of the exhibition.

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‘Universo Olivetti’ is a project by the Ministry of Foreign Affairs and International Cooperation, in collaboration with the MAXXI Foundation and the Adriano Olivetti Foundation, and curated by Pippo Ciorra, Matilde Trevisani and Francesca Limana. The exhibition will travel the world thanks to the Italian Cultural Institutes. Main Sponsor: Olivetti S.p.A. Sponsor: Translated S.r.l. Technical partner: Associazione Archivio Storico Olivetti.

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