‘Futura‘ is the new project created to support the promotion of Italian music abroad as the result of the collaboration between the Ministry of Foreign Affairs and International Cooperation and Italia Music Lab Foundation. It is a rich video-music archive that covers a wide range of music genres and sounds of the contemporary Italian music scene: Italian music is more vibrant than ever.
‘Futura’ features performances by Italian artists who have played over the past two years during the digital editions of many showcase festivals around the world, such as M¥SS KETA at Eurosonic (Netherlands), Joan Thiele at The Great Escape (UK), Melancholia and ELASI at LucFest (Taiwan), Ginevra Nervi and Emmanuelle at Primavera Pro (Spain), Kharfi at IMX (China) and many more.
In such difficult times, during which the consequences of the pandemic continue to affect everyone, and especially the music industry, initiatives such as ‘Futura’ show how music does not intend to stop. ‘Futura’ also proves that contemporary Italian music is more active than ever and no longer focuses only on its own country, but on the whole world.
Starting from January 19, 2022, every month a video concert of a new international festival, in which Italian artists have performed, will be uploaded on the italiana Vimeo platform. The first video concerts available are those of Joan Thiele, Lucifour M, New Candys, and Qlowski at The Great Escape 2021, a renowned English festival that every year attracts fans and professionals from all over the world.