The Week of Italian Cuisine in the World was launched in 2015 to promote fine Italian cuisine and our agri-food products. Thanks to the number and quality of events proposed around the world by the Ministry’s foreign network, it has been established over the years as an event of great importance.
Seminars and conferences, meetings with chefs and cookery courses, tastings and dinners accompany the sales promotion activities. The story of Italian cuisine is also told through its projection in art, with movies, concerts and photo exhibitions. The event also includes discussions on highly topical issues: the relationship between food and environmental sustainability, the culture of healthy food, food safety, the right to food, food education, territorial identity and biodiversity, in the wake of Expo Milano 2015.
The project, conceived and coordinated by the Ministry of Foreign Affairs – Directorate General for Cultural and Economic Promotion and Innovation, was developed internally by a large working group involving other Italian ministries and the different entities that represent Italian cuisine and Italy in the world.
The initiative was created and developed according to the integrated promotion plan Vivere ALL’Italiana.
